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justbeingseriouslysocial:

Samsung inadvertently promotes the iPhone 5 »

It’s always dangerous to make a comparison ad when your product is too close to the competition as it may promote the competition as much as your own. This is certainly the case with this Samsung ad that is suggesting that S3 has more features. On the other hand the dark screened iPhone looks elegant, mysterious and inviting next to the Galaxy which feels dated.

Comparison Advertising: “Research settles the question of the effectiveness of comparison ads.”

justbeingseriouslysocial:

Samsung inadvertently promotes the iPhone 5 »

It’s always dangerous to make a comparison ad when your product is too close to the competition as it may promote the competition as much as your own. This is certainly the case with this Samsung ad that is suggesting that S3 has more features. On the other hand the dark screened iPhone looks elegant, mysterious and inviting next to the Galaxy which feels dated.

Comparison Advertising: “Research settles the question of the effectiveness of comparison ads.”

Filed under advertising illustration